Technical Specification
Description
Everything is made easier nowadays with the use of web applications. This includes shopping! We used Rails 2.1.2 to create an e-commerce web application for a client of ours in the UK. This e-commerce site is available specifically in the UK as it entails delivery of the product as well. Though this business is carried out electronically via a website, it doesn't mean that customers can’t customize to their heart’s content. The products catalog is extensive, showing various selections. Several payment methods are implemented, the foremost being paypal using a typical API to allow the site to conduct transactions.
On this online shop, both the customer end, and also the admin end was equally important. We made sure that customers were able to shop and search based on certain filters which included category, color, as well as bestseller. To keep the customers engaged we implemented a newsletter that connected to the site, which gave the admin an important role to manage users. We developed this part of the site as well so that the admin could easily keep track of customers’ profiles, orders, and transactions.
The site gave users an opportunity to comment and also share their shopping experiences on the site with rich images to ensure the high quality online shopping experience for e-users. Which meant that the storage would have to be very large. We used eSyndicate to keep the image files to make the site more users friendly and to make sure it doesn’t take too long to load.
Business Issue.
Traditional florist who is not only desired to strengthen the brand through online present but also expand the business with online transaction.
Business Solution.
Ecommerce site specifically designed for flowers and flower bouquets. Customer may custom their bouquet just like ordering them in the traditional florist.
Benefits.
Equipped with strong delivery fleet, the client managed to expand the store service area.
Lesson Learned.
We managed to transform real-life florist experience into modern digital one.
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