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Advantech Smart Digital Signage Helps Retail Distribution Company Advancing Its Communication Channel
Case Study By
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  3. Advantech Smart Digital Signage Helps Retail Distribution Company Advancing Its Communication Channel

Technical Specification

Description

The retail distribution companies under the Taiwanese TNPGroup, which has several brand agencies and operates more than 10 retails and 50 online selling channels in Indonesia, need to emphasize the centralization of management. The company needs to promote best-selling items or recommended products effectively, enhance service quality and shopping environment, and manage the content of marketing promotion easily.

Advantech understands the client’s needs and provides a Digital Signage Solution to help them redesign the stores. The solution is suitable to promote product or marketing campaign publication since it’s equipped with an Intel Quadro core and supporting HD dynamic display to improve it.  It is also easy to manage for the company with multi-shop retailers that the management can schedule and monitor the display remotely and instantly. Digital Signage solution is advancing the communication efficiency of retails as well.

The client has various pregnant and breastfeeding products which can be used for a longer usage time with a high-quality and service for customers. That is why the company needs to reduce a large number of costs, such as printing expense, delivery cost, and the amount of paper usage. Advantech Digital Signage solution helps the client to attract more customer stay and enhance the in-store shopping experience.

Features

  1. Editing
    The users can not only choose and upload multimedia files but also edit the content of the program and layout as well.
  2. Scheduling
    It is easy for the users to set a specific date or regular schedule to display since this can be operated from one device.
  3. Delivering
    The users can save more time to deliver the content to all the displays in different stores with just one click from anywhere.

     

Business Issue.

Customer attention is now shifting and physical store faces a big challenge to compete with the e-retailers as customers now spend more time online, thanks to targeted ads and personalized deals.

Business Solution.

Advantech Digital Signage solution helps the company to promote best-selling and recommended products to advance the communication efficiency of retail operations.

Benefits.

The implementation of Advantech Digital Solution helps the company to increase brand recognition, reduce operation costs and also increase marketing effectiveness and customer engagement.

Lesson Learned.

The Advantech technology helps the company to create a more desirable shopping environment and implementing an intelligent advertising and marketing strategy in the future.

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