What is B2B Loyalty Program – Reward Management System?
In today’s competitive businesses, customer loyalty reward is a strategy utilized by companies to maintain B2B customer engagement & retention. Companies need a system to manage customer reward program.
Digitalizing and tracking the sales contracts between your company's staff with your distribution points and wholesalers using a useful tool is a good solution. This tool will also help to empower your employees to achieve the company's sales target.
With this application, you can manage sales contract by simplifying and automating the ways to create, report, approve, and follow-up a customer loyalty program based on actual contract performance so that your sales team can check and follow up to improve the effectiveness of the marketing program. The system helps you in managing the operational process, user database access, data back up and restoration, and also security maintenance.
These are the user roles that will be involved in this application
Users From Your Company
Admin
Administrative assistants or administrators that handle user management, marketing program, merchandise, and more in the application.
Sales Staff
Your company employee who works directly with B2B customers, giving solutions, and ensuring the sales ends up in a contract supported with the application. The system supported contracts for both local business, wholesalers, & chains (chain store, chain restaurant, etc.)
Sales are divided by their position such as:
- Sales Representative
- Area Sales Manager
- Regional Sales Manager
- National Sales Manager
Finance
Your finance staff will manage the B2B reward formula.
Users From B2B Customers
B2B Customers
B2B Customers can register their business and get business contracts. For each of their sales data, they can get points to be redeemed in the system.
Wholesaler Partners
Wholesaler partners can update their profile & view the summary of program achievement in this page. They can review the mechanism of the program followed by their company, and also manage their own team / users that maintain target achievement data.
Chain Partners
Chain partners can view and monitor their contracts, redeem merchandise, and approve or reject contract for higher roles.
Chain partners sales teams are divided by their position such as:
- User
- Area Sales Manager
- Regional Sales Manager
- Key/Strategic Account Sales Manager
- National Sales Manager
The contract creation particularly displays lists of sales contracts, with 2 contract types:
Growth Contract
This is the type of contract that refers to the long-term strategic plan which defines your company’s vision for better organizational success, in the contract management.
Tactical Promotion Contract
This is for a fast response short-term contract which creates a tactical decision out of the contract management. The contract ensures each procedure portrays the content of the agreement.
What would you get by purchasing this product?
Loyalty Reward System Monitoring
The purpose of B2B Reward Management System is providing a good application to display your company’s loyalty reward system efficiency, by monitoring sales activity-performance based on their achievement and accomplishment.
Controlling Routine Tasks
With this application, you can control your routine tasks in business contract performance. You will have privileges and benefit to get information about each sales data, detail of contract, and view the performance of contract transactions.
Monitoring for Push Marketing Program
You can access the push program monitoring and user management on program summary to get the information of total participant, total target in value, total package, total reward, and percentage achievement.
Tracking E-reward History
The challenges are how to track a program and give rewards to the right person. E-Reward will be sent if the user achieved their sales target of the tactical contract within contract period and will be given after approval contract.
Here are the detailed features for your company internal staffs
01. Dashboard
The dashboard is the main supporting element in this B2B Reward Management System. It empowers you to get the insights into your company’s business development performance. This page display all sales information that you need, including contract list, user management, and the program list. All of this information will also show up in the notification button.
02. Push Marketing
Push marketing is one of the promotional strategies to offer the products to the customers. Here are three sales tactics in push marketing:
- Direct selling to customers
- Negotiating with retailers
- Or setting up point-of-sale (POS) displays
03. Pull Marketing
This is for short-term sales strategy to attract customers seeking out products so sales staff can order more product stocks. Conducting this strategy is beneficial since you can create a customer loyalty for particular brands.
04. Contract Creation
In enterprise companies or in the retail industry, you need a contract creation to shorten the sales cycle by converting the approval and creation of contracts. It can increase sales productivity and reduces risk by standardizing contract templates.
05. Team Monitoring
It is a challenge to monitor operational performance as business is growing fast. Therefore, an organization needs help with a system for easier team monitoring which provides overview and control management to help you track the employee's performance.
Here are the detailed features for your B2B customers
01. Program Monitoring
Program monitoring is a feature where users can select and filter information on contract names, program names, and start-expiration dates by week, region, and area.
02. Merchandise
In this page, users can view the history of merchandise data request list. Users can also request for new merchandise based on status (demand / fulfillment), and directed to the catalogue for requesting selected new items.
03. E-Reward Tracking
E-reward tracking is a digital loyalty program feature that encourages user motivation and desire to get certain benefits. This feature helps users to track and manage their achievements. E-reward will be sent from the system when the user reaches the tactical contract sales target within the contract period.
