WGS Trendspotting is a market analysis tool that reads large scale unstructured data to show a detailed insight into the current market trend. A usage example is to analyze topics of interest that would benefit your company, such as:
The system will crawl & analyzes the requested topic in various sources from the internet such as social media, news, and more; digests the textual data very quickly, and extracts the related item that can predict the trending of your topic of interest that is likely to go viral in the near future.
Let's plan your market movement with the Trendspotting Application!
Trendspotting Application - Market Research Dashboard with IBM Watson A.I.
SKU: ENTERPRISE10
As a lot of people have access to the Internet. People post information on various websites and share their fantastic moments through social media. In order to identify opportunities for business improvement, utilizing IBM's Watson Studio, we build a market analysis tool to gather this large scale unstructured data, so your company can understand consumer behavior and anticipate the future of their needs.
To fetch the content from various websites and social media platform, we will build different tools to crawl the data such as:
These data fetching tools will scan important data throughout various information channels on the internet. As a note, the data that can be fetched by the tool is data that is visible to the public view. Additionally, customer information from your CRM can be combined as well into the trendspotting dashboard to enrich the data.
By extracting data from the fetching process into the app, sort it out, and categorize them based on the most trending item, your company can predict the trending of certain products that are likely to go viral in the near future in the location of your choice.
Through trendspotting, now any business can easily cultivate the raw data to create a clearer blueprint for industrial research and a new viral product in the future. It simplifies market research to have customer-oriented product development and lowers the chance of having costly failures.
Analyses internet contents in real-time and digests vast amounts of textual data quickly. IBM Cloud infrastructure powers the processing, automatically reading and processing millions of consumer-generated posts on social media.
Shows data from the past five years to analyse the market movement and interest; also, other recent years data of fast-growing and trending items that are expected to create ripples in the industry.
Identifying and detecting product trends at their beginning, your team of experts can collaborate with key customers to craft relevant solutions and launch first-to-market products faster, pioneering on the trend before the competitors.
By knowing the future needs of your consumers with a precise data, your business can aim to reduce the lead time for innovation and the chances of failure of launching a new product, while increasing the probability of success by focusing on those trends which are arising and not yet mainstream.
The page has a function as dashboard page which contains:
The trend shows the accumulated quantities in real-time based on regional results.
The feature is built for users to tag consumers for some items and promotional events. It is integrated with the search result based on the consumer database and also builds for the user to self-tag the consumer without authority from the admin.
The search feature helps users to categorize the search result based on consumer tags, region, and search within a region on a specific result.
Each trend and analysis which happens within a current period, this special feature will be helpful to save all the reports into PPT presentation display.
See how we help our client Kerry Group Plc. with a specialized dashboard to analyze the world's food market trend powered with various IBM technologies.
