Technical Specification
Description
Our client is Lino and Sons is one of the biggest jewelry manufacturer & exporter in Indonesia. Lino and Sons globally exporting jewelry to more than 10 countries in Asia, the Middle East, Europe, and the United States. Appschef assisted it's developments from the initial E-Commerce Company up to now where we developed it into a Marketplace business to reach a bigger market.
As a brand, they are doing the D2C (Direct to Customer) business model in Whizliz as an emerging online jewelry company. With this brand, they are answering customer's needs of purchasing gold and diamond online, with easy and efficient transactions & logistics. The company sells exclusive designs of jewelry that is affordable for everyone in the middle class.
Market's doubt of product authenticity through the online system is the reason for the company to build a trusted marketplace site with proper security & certifications. We developed a responsive e-commerce web, mobile app, and further improved it into a marketplace application.
The website is built and marketed to attract buyers, capture email subscribers, and increase product sales. Users will find a lot of information about the various types of products, promotions, and an online magazine to help first time prospects & customers to learn more about the latest trend.
Initially, the web application development runs on top of a Wordpress, Linux Ubuntu, Apache webserver and MySQL database. On the front-end, the application uses HTML5/CSS3, Javascripts JQuery with a React Native mobile app for both Android & iOS. With Whizliz's market growing exponentially it has been further enhanced with updated technologies ever since.
Here are a few from many features in the application, as follows:
- Product filter
Users can filter products based on different prices, categories or model and colors easily. - Guide book
Users can learn more about jewelry details such as certificate, diamond carat, cutting type or ring size. - Secure shopping
All transaction conducted in the web is safe and protected by SSL (Secure Sockets Layer) Technology Encryption which connected to the company server. So all the transaction is private and safe. - Subscriber
Users will get a popup notification offering a newsletter subscription. The benefit of becoming a subscriber is that customers will get information about vouchers or product promo. - Payment system
The payment system is integrated with payment gateways and e-moneys that allows users to make the transaction in various methods. - Live chat
This feature provides help to answer more information needed by the customers in real-time. - Order tracking
Users can track their orders by filling the transaction data into the tracking menu. - Online return
Users will find the web helpful because they can return the products if it’s not up to their expectations.
Business Issue.
Market's doubt of product authenticity through the online system is the reason for the company to build a trusted commerce site with proper security & certifications. To do this Lino and Sons are looking for a Partner that they could trust to build the business together in the long term.
Business Solution.
WGSHub helped in building the business from the ground up, for the core business we started with an e-commerce web application that offers options for customers to choose and purchase the jewelry they want easily. The guidebook will also help first-time customers to understand more about jewelry improving their trust in the company. And as we're partnering we will continuously discuss and develop the business.
Benefits.
Customers are facilitated with a good web application, backed with a trusted company, certification, security, and more enabling them to easily buy gold and jewelry online without having to go to a store.
Lesson Learned.
Today's online store provides many features that's beneficial to increase the sales of various products with a fast responding application for customer ease & added security.
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